Nearly all councils hand user tracking data to marketing companies
News and information from the Advent IM team.
- by Olivia Lawlor-Blackburn
- Industry News
A comprehensive scan for hidden advertising trackers on council websites in England and Wales revealed that 96 per cent track users, frequently without their knowledge, and are often breaching EU and UK privacy law. Tech giants Google and Facebook were found to be heavily involved.
Read Via Engineering and Technology.