Opinions vary on the success and indeed the ethics of Apple’s decision to place a copy of U2’s new music in iTunes libraries. Some people have welcomed it, though I assume these are the ones who did not have their personal preferences overridden. Apparently, it appears many people had not selected the auto download option in their settings but this seems to have made little or no difference. (These may or may not be some of the contributors to the Twitter hashtag #IblameBono currently occupying a space in my recommended trends. I hasten to add Advent IM has not contributed)
It has also become apparent that the album is not too easy to remove either… indeed the news today includes an update from Apple, who have now created a remove U2 with one click tool after the clamour from iTunes users. They do say that there is no such thing as bad publicity but I can’t help but wonder if invading people’s privacy in this way would ever be good news for a brand. Knowing that your wishes can be overridden with impunity is not reassuring. Realistically, I would think that regular reassurance and demonstration of privacy and security being respected would be a far better approach.
One of the unintended consequences of this has been a massive increase in the number of iTunes and Bono-based phishing emails. Some have offered a ‘delete the U2 album link or tool’ (either carrying or linking to malware). Others have capitalised on the fact that Apple have given something away by purporting to carry a link to a free film from Apple. Users who were suitably impressed by being given the free U2 album have been ‘softened’ into thinking it was perfectly believable Apple would now be sending them links to free movies.
So users who were less than happy with the sneaking of U2 into their library may get caught by the first kind and those who were thrilled and were then happy to have more free Apple stuff may be caught by the second…
Whatever way you look at this, the U2 album has been a bit of a nightmare from a security perspective. #IMightBlameBono…
- Posted by Ellie Hurst
- On 18th September 2014
- 0 Comments